Arnotts Christmas 2023

‘Encore’
Loyalty Campaign 2023

Loyalty promotion campaign for Irish department stores Brown Thomas & Arnotts. The ambition behind this set was to create a space within which both models and products could interact in an active space full of movement and energy. 640 ribbons were used to create curtains that were suspended from a movable frame at 3m height, creating a waterproof of champagne, silver and black satin.

This campaign was used for nationwide promotion in autumn 2023 to promote the launch of the loyalty promotion, across billboards, magazines, online, in-app and across social media.

Photographer* Kyle Sven
Art Director* Darren Feeney